Digital Marketing

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Simply put, digital marketing refers to advertising using digital channels such as social media, email, websites, search engines and mobile apps.

With so much time being spent on social media networks, it only makes sense to meet your target audience where they are. We will help you promote your product or service, build a community space around your brand, boost traffic and conversions, and even learn from your competitors.

New applications, features and platforms are emerging every day. Digital marketing is constantly evolving. SolutionsTwoGo will keep your marketing strategy evolving with it.  

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Helpful Technology Terms & Definitions

What is Social Marketing?

What is Social Marketing?

The use of social media & other social networks to market a company, its products, and services. Social media marketing allows companies & brands to interact with customers as well as reach new ones who might not know of them yet. Facebook, Linkedin, Youtube, Instagram, Pinterest, Reddit, TikTok are some of the largest.

What is Drip marketing?

What is Drip marketing?

Drip marketing is an email marketing strategy that involves targeting current and would-be customers with a "drip" of regular, automated emails. Brands use drip marketing campaigns to deliver personalized, targeted communications that align with an action the recipient has just performed or a goal they're hoping to achieve.

What is 'Google My Business'?

What is 'Google My Business'?

Google My Business ranks and validates what people see when they search for products, services, websites, and brick/mortar locations. It is the cornerstone by which ALL other Google business services stem from/are linked to.  It is also a place where you can connect and engage with potential and existing customers via a dashboard.

What is PPC?

What is PPC?

PPC, or Pay-Per-Click, means exactly that—you only pay when someone clicks on your ads. These ads display on search engines like Google and Bing, social media platforms like Facebook and LinkedIn, and across websites that display visual ads. Each of these ads shows based on a keyword you choose to bid for.

What is Marketing Automation?

What is Marketing Automation?

Marketing automation is technology that manages marketing processes and multifunctional campaigns, across multiple channels, automatically. With marketing automation, businesses can target customers with automated messages across email, web, social, and text.

What does CPA mean?

What does CPA mean?

CPA, or Cost-Per-Acquisition, is a metric used to determine how much it costs to acquire one customer.  You can calculate this by dividing the total cost of your campaign by the number of conversions.  This metric is important because it actually shows you how much you are spending per conversion.

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