SEO & Analytics

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Search engine optimization, or SEO, is dedicated to guiding web searchers to your site naturally (no ads required) on sites like Google, Bing, and Yahoo.

SEO is a set of practices designed to improve the appearance and positioning of web pages in organic search results. Because organic search is the most prominent way for people to discover and access online content, a good SEO strategy is essential for improving the quality and quantity of traffic to your website. 

Despite the acronym, SEO is as much about people as it is about search engines themselves.

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Helpful Technology Terms & Definitions

What is a SERP?


is an acronym that stands for “Search Engine Results Page”, and is a list of web pages that appears after someone searches on Google and other search engines. For digital marketers and business owners involved in SEO practices or other forms of digital marketing, the term SERP is often heard.

Google Analytics

Google Analytics is...

a web analytics service that provides statistics and basic analytical tools for search engine optimization ( SEO) and marketing purposes. The service is part of the Google Marketing Platform and is available for free to anyone with a Google account.

Local SEO explained

Local SEO is...

about increasing search visibility for businesses that serve their communities face-to-face. These can be brick-and-mortar businesses with physical locations, like a grocery store or dentist's office, or service-area businesses that operate throughout a certain geographic area, like an electrician or house cleaning company.

What are Organic Results?

Organic results...

are the unpaid listings on a (SERP) that the search engine has determined are most relevant to the user’s query.  Organic search results are distinct from these ads in that they are positioned based on the search engine’s organic ranking algorithms rather than advertiser bids. You can’t pay for your page to rank higher in organic search results.

Techinal SEO Audits

An SEO Audit is...

used to see if your site is compliant or if it has any major technical issues like 4xx errors . Site audits are an essential tool to evaluate how easily a search engine can discover, crawl, and index everything from individual elements of a webpage all the way up to an entire domain.


A backlink is...

a link created when one website links to another. Backlinks are also called "inbound links" or "incoming links." Backlinks are important to SEO because they represent a "vote of confidence" from one site to another.


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